Ad Continued: Chevron Tells You To Invest in Energy Efficiency
Dec 21, 2009 – Chevron is running print advertisements headlined, “Every dollar invested in energy efficiency today could return two dollars in energy savings.” That statement is meaningless by itself. Everyone wants to know how soon they’ll get back that $2. Further down in the ad, it quotes a McKinsey & Company report that states that “investments in energy efficiency [undefined] of $520 billion in the next 10 years would generate savings of $1.2 trillion. [The footnote indicates that the data are in net present-value terms & that the report only examined greater efficiency in the stationary uses of energy in the U.S. only.] The rest of the ad touts the efforts that Chevron has made in the last 25 years. The fastest means to energy savings is in energy efficiency; much faster than developing new technology to produce and transmit energy.
