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Jun 3, 2009 – Rebecca Buckman reports in Forbes that “..the software industry is creating technology to marshal data about companies’ carbon emissions and use of natural resources, like water and coal–with an eye toward helping them use less.”

“One company trying to capitalize on the trend, Hara Software, officially launches its product Monday. The company, founded in 2007 by former executives of software outfit SAP, has received $6 million from venture-capital firm Kleiner Perkins Caufield & Byers.  It says more than a dozen organizations, including Coca-Cola, are using its product.

It’s not alone: San Bruno, Calif., start-up Planet Metrics, funded by Draper Fisher Jurvetson, sells software that lets companies track and forecast their carbon footprint, including carbon generated by their facilities and products.  ”We kind of define ourselves as business intelligence software,” says CEO Andy Leventhal–though it’s surely business intelligence for the green age.”

“Business-software giant SAP bought a company called Clear Standards that helps companies measure and report greenhouse-gas emissions.  And Tom Siebel, whose Siebel Systems specialized in sales and customer-relationship software, is rumored to be working on a similar project.”

“Coke’s director of energy management and climate protection, Bryan Jacob, says Hara’s tools are helping him track greenhouse-gas emissions across the company’s 1,000 global manufacturing plants.  The software–which is delivered over the Internet, instead of packaged form–also lets him test out possible emissions scenarios and manage Coke’s carbon output as it tries to meet its own emissions-reduction targets. (Coke has pledged that by 2015, it will have expanded its business but kept emissions from operations at 2004 levels.)”

See the whole story in Forbes.