Dell’s Green Energy Strategy [Dude, Are You Reading This Post on a Dell?]
Apr 17, 2009 – Kerry A. Dolan reports on “Dell’s Green Energy Strategy” in Forbes Magazine. “In the face of declining sales, drooping profits and a weak stock price, PC maker Dell is still vowing to go as green as possible.” Dell even has a Sustainable Business Director, Tod Arbogast, who was in San Francisco recently to attend a sustainability conference. ”In a phone interview he proudly described Dell’s efforts in recycling its products, using renewable energy and making more energy-efficient computers. Arbogast says that 35% of the electricity the company uses in the U.S. is from clean and renewable sources such as wind. Globally, Dell’s use of renewably generated electricity is 20% of its total. Arbogast said that globally only 3.7% of Hewlett-Packard’s electricity use is from renewables.” I guess you have to fight your competitors not only with your products, but with your green badge also. Are you wearing your American flag pin in your lapel?
“Now, if Dell could only get consumers to buy more PCs.”
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