$3 Million ‘Smart Grid’ Super Bowl Ad by GE
General Electric [NYSE: GE] will air a 30-second commercial called “Scarecrow” for $3,000,000 to publicize their Smart Grid energy technology project. The Super Bowl ad will focus on the challenge of transforming the aging electrical grid to meet the increasing power demands.
The company says that Smart Grid is a vision for a smarter, more efficient, and sustainable electrical energy grid that GE technology is helping to bring to life and that it can transform the entire energy sector.
GE believes the Smart Grid will do for the energy sector what the Internet did for the communications industry by transforming how consumers and businesses use energy. The company will offer customers a full range of Smart Grid products and technologies including cost-effective battery technology, wind turbines, and metering switches in the home.
