Green Ads, But Where are the Green Cars?
We constantly see ads from companies congratulating themselves for their green energy activities after spending decades fighting the inevitable. But where are the green cars discussed in the ads? The Chevy Volt is now scheduled for 2010. Here is the script from an ad on GM’s website and very similarly worded in magazine ads. One would think that the cars are available in mass quantities unless you read closely and observe the tense in which they are written. And how many cars are in the fleet described? 100.
“‘Gas-friendly to gas-free’
In early 2008, Chevy launched a test fleet of hydrogen-powered Equinox Fuel Cell vehicles. This fleet hit the streets of New York City, Washington, D.C., and Southern California.
“Project Driveway” is the first large-scale market test of fuel cell vehicles with real drivers in the real world. Why? Because hydrogen fuel cells use zero gasoline and produce zero emissions other than water vapor. They’re a sustainable technology for a better environment. And they ultimately reduce our dependence on petroleum.
Equinox Fuel Cell (not for sale) is an electric vehicle powered by the GM fourth-generation fuel cell system, our most advanced fuel cell propulsion system to date. The electric motor traction system will provide the vehicle with instantaneous torque, smooth acceleration, and quiet performance, with the ability to reach a top speed of 100 mph.
Green Car Journal has recognized the Chevy Equinox Fuel Cell with its 2008 Green Car Vision Award,® the first time the magazine has recognized a limited production vehicle for its forward-thinking technologies. The Equinox Fuel Cell won the award over several nominees, including the Honda FCX Clarity and Toyota Prius Plug-In.”
Photo courtesy & © General Motors Corporation
A variety of green cars will be featured at the Clean Action Summit, scheduled for December 12 – 14, 2008 at the Gaylord Palms Resort & Convention Center in Kissimmee, Florida. The green cars will be featured at the Summit’s GREEN AUTO SHOW and will include hybrids, electric, natural gas, and fuel-efficient cars.
For more details, contact William Loiry at loiry1@hotmail.com.