ExxonMobil “drive $marter” ad
ExxonMobil has been “energy efficiency series” ads. The lastest is “drive $marter”. In it ExxonMobil states: Keep your tires properly inflated [improves mileage 3%, about 20 gallons/yr]; Use the recommended oil [improves mileage 1 to 2%]; Reduce your miles traveled [carpool, walk, public transportation, savings varies]; Avoid aggressive driving [speeding and rapid braking can reduce mileage by up to 33% at highway speeds]; Clean out your trunk [an extra 100 pounds reduces mileage ~2%]. Calculate your own savings at drivesmarterchallenge.org. ExxonMobil is working on new fuel-
savings technologies, lightweight plastics for car parts, improved tire parts and synthetic motor oils, as well as researching advanced engine technologies.
